Event Description

Syntax Online Meetup #46
The Creative Impact

From Designer to Creative Leader

In a market full of designers, the real value isn’t in creating beautiful work.
The real value is in creating impact.

“The Creative Impact” is a special Ramadan online session exploring how a designer’s mindset can evolve from execution to leadership — from simply delivering visuals to shaping ideas, guiding vision, and building real value inside brands and the market.

This session is designed to help you move beyond being just a designer… and start thinking like a creative decision-maker.

Led by Farouk El kady, a Senior Art Director & Lead Creative with 17+ years of experience working across global brands such as Porsche, Lamborghini, Vodafone, and Hardee’s — as well as major governmental and commercial entities in Saudi Arabia — the session brings practical insight from real market experience, not just theory.

What You’ll Learn

The difference between executional thinking and leadership thinking in design

How to build a creative mindset that positions you as a key contributor

How to transform design from visual output into strategic value

Practical lessons from real projects across different markets

How to build professional positioning in a competitive industry

Event Details

📅 Friday, March 6
⏰ 9:00 PM – 11:00 PM
📍 Interactive Online Session via Google Meet
🎟 Limited seats to ensure a focused and engaging experience